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on_web_publishing_via_lightroom [2012/12/07 09:41]
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on_web_publishing_via_lightroom [2012/12/08 08:39] (current)
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 ====== On Web Publishing via Lightroom ====== ====== On Web Publishing via Lightroom ======
  
-**The Turning Gate's goal and motivation is to enable photographers to easily create and maintain professional websites**.+**Our goal and motivation at The Turning Gate is to enable photographers to easily create and maintain professional websites**.
  
-Lightroom was not designed with the intent that it should become a platform for professional web-development, and in some ways is ill suited to the task. But to imagine that the Web module should only be used to create one-off, standalone image galleries is incredibly shortsighted, and immediately diminishes both the value and the potential of the application.+Adobe did not design Lightroom with the intent that it should become a platform for professional web-development. And in some ways Lightroom is ill suited to the task. But to imagine that the Web module should only be used to create one-off, standalone image galleries is incredibly shortsighted, and immediately diminishes both the value and the potential of the application.
  
-Direct Lightroom-to-Web publishing allows the photographer the authority and the autonomy to maintain their own online identity, portfolio, sales portal, etc. And to do so on their own time and in their own way, as an extension of their existing photographic workflow.+Direct Lightroom-to-Web publishing allows the photographer the //authority// and the //autonomy// to maintain their own online identity, portfolio, sales portal, etc. And to do so on their own time and in their own way, as an extension of their existing photographic workflow.
  
-How many photographer websites have you seen over the years that are languishing with inactivity? Likely because the photographer lacks the time and/or tools to update it themselves, and either cannot be bothered to phone up their webmaster for every image update, or because the webmaster has simply gone walkabout following the initial setup of the site ...+How many photographers' websites have you seen over the years that are languishing with inactivity? These are the breeding grounds of lost opportunities. And I don't think that any photographer makes the effort to create a website with the intent that it should thereafter be abandoned. It happens because the photographer lacks the tools or the know-how to keep up with the site, and because they don't want to bother their webmaster to upload an image here, an image there, or because their webmaster eventually just disappears ...
  
-With a copy of Lightroom, and The Turning Gate's CE3 plugins and on-the-ball tech supportyou can rest assured that you will not be the photographer with the languishing, out-of-date website. Your website is your kingdom, the Web module your throneand TTG the sceptre by which you rule. //Make it so//.+An up-to-dateprofessional website will help your business; an out-of-date, dead-in-the-water website will hurt itAnd if you can tie your site into the way that you do business -- for client proofing, selling your imagesor just keeping your online portfolio current so that you can spread it around -- then your site will be working for you and making you look all the more professional.
  
-In all seriousnessyour website is an extension of your business. An up-to-date, professional website will help your business; an out-of-date, dead-in-the-water website will hurt it. And if you can tie your site into the way that you do business -- for client proofing, selling your images, or just keeping your online portfolio current so that you can spread it around -- then your site will be working for you and making you look all the more professional. With Lightroom's Web module and The Turning Gate's pluginsyou can do all of this and more. And with CE3, you can do it more easily than ever before.+At The Turning Gatewe create the tools and the framework which enable you -- dear photographer and Lightroom user -- to create your site and to maintain itto leverage your site to do better business. And with CE3, we're giving you our best tools yet to make that job easier than ever.
on_web_publishing_via_lightroom.txt ยท Last modified: 2012/12/08 08:39 by admin